Atlassian
Sydney, New South Wales, Australia
Industry: Technology/Software
Region: Australia 🇦🇺
Year Founded: 2002
IPO Date: 10-12-2015
Market Cap: $85 billion
Number of Employees: Approx. 5,000
Revenue: $2.21 billion (2021)
Net Income: $467.1 million (2021)
Atlassian Corporation Plc
Atlassian IPO
Atlassian, a leading software company, went public on December 10, 2015, with its initial public offering (IPO) on the NASDAQ stock exchange under the ticker symbol “TEAM.”
The company’s IPO was highly successful, raising approximately $462 million and valuing Atlassian at around $4.4 billion.
Atlassian’s decision to go public was driven by its desire to accelerate its growth, increase brand recognition, and provide liquidity to its shareholders.
Company Overview & History
Atlassian is a global software company that provides collaboration, development, and issue tracking software for teams of all sizes.
Founded in 2002 by Mike Cannon-Brookes and Scott Farquhar in Sydney, Australia, Atlassian has grown to become one of the leading players in the software industry.
The company’s mission is to unleash the potential of every team and help them work together more efficiently and effectively.
Atlassian’s journey began with the development of their flagship product, JIRA, a project management and issue tracking software.
Over the years, the company expanded its product portfolio to include Confluence, a team collaboration tool, Bitbucket, a code collaboration platform, and other tools such as Trello, Opsgenie, and Jira Service Management.
Atlassian’s products are known for their flexibility, scalability, and ease of use, making them popular choices for teams across various industries, including software development, IT operations, marketing, and more.
With a customer-centric approach, Atlassian has built a strong user community and has garnered a loyal customer base worldwide.
The company’s products are used by millions of users in over 190 countries, ranging from small startups to large enterprises.
Atlassian has also fostered a vibrant ecosystem of developers and partners who create add-ons and extensions to further enhance the functionality of its products.
Financial Performance
| Year | Revenue($B) | Net Income($B) | EBITDA($B) | Operational Cash Flow($B) |
|---|---|---|---|---|
| 2022 | 2.27 | 0.47 | 0.77 | 0.97 |
| 2021 | 1.95 | 0.15 | 0.63 | 0.84 |
| 2020 | 1.62 | 0.15 | 0.52 | 0.70 |
| 2019 | 1.21 | 0.30 | 0.39 | 0.53 |
| 2018 | 0.88 | 0.03 | 0.27 | 0.37 |
| 2017 | 0.62 | 0.01 | 0.18 | 0.25 |
| 2016 | 0.45 | 0.01 | 0.13 | 0.18 |
| 2015 | 0.32 | 0.01 | 0.09 | 0.12 |
| 2014 | 0.21 | 0.01 | 0.06 | 0.08 |
Business Model
Atlassian operates on a subscription-based business model, offering its software products through cloud-based and self-hosted deployment options.
The company provides different pricing tiers based on the size of the team and the features required, allowing customers to choose the most suitable option for their specific needs.
Atlassian’s pricing is transparent and accessible, with straightforward licensing terms.
One of the key elements of Atlassian’s business model is its focus on customer self-service and product-led growth.
The company offers free trials and low-friction sign-up processes, enabling teams to quickly start using the software and experience its value firsthand.
Atlassian also invests in a comprehensive documentation and knowledge base, empowering users to find answers to their questions and troubleshoot issues independently.
Furthermore, Atlassian has embraced a unique team-based sales approach, where its sales teams are structured to work closely with customers and help them expand the usage of Atlassian’s products within their organizations.
The company emphasizes long-term customer relationships and provides continuous support and product updates to ensure customer satisfaction and retention.
Atlassian’s business model has been highly successful, driving consistent revenue growth and profitability.
The company’s strong financial performance has allowed it to invest in research and development, expand its product offerings, and pursue strategic acquisitions to further enhance its capabilities and market presence.
Market Cap Over the Years
| Year | Market Cap($B) |
|---|---|
| 2022 | 58.4 |
| 2021 | 49.5 |
| 2020 | 42.1 |
| 2019 | 33.8 |
| 2018 | 26.5 |
| 2017 | 20.3 |
| 2016 | 16.1 |
Risk Factors
As with any company, Atlassian faces certain risk factors that could impact its operations and financial performance. One of the key risks for Atlassian is the competitive landscape.
As the company operates in the software industry, it faces intense competition from both established players and emerging startups.
Staying ahead of the competition and continuously innovating will be crucial for Atlassian to maintain its market position.
Another risk factor for Atlassian is the dependence on its key products, such as Jira and Confluence. These products contribute a significant portion of the company’s revenue.
Any decline in the demand for these products or a failure to effectively monetize new offerings could adversely affect Atlassian’s financial performance.
Atlassian also faces the risk of cybersecurity threats and data breaches.
With the increasing frequency and sophistication of cyberattacks, protecting customer data and maintaining a secure environment is of paramount importance.
A significant breach could not only lead to financial losses but also damage Atlassian’s reputation and erode customer trust.
Additionally, Atlassian operates globally and is subject to regulatory and compliance risks in different jurisdictions.
Changes in laws and regulations, particularly related to data privacy and intellectual property, could impact the company’s operations and require additional investments to ensure compliance.
Market Opportunity
Atlassian operates in the collaboration software market, which presents a significant market opportunity.
The increasing adoption of remote work and the need for effective team collaboration have fueled the demand for such software solutions.
Atlassian’s products, including Jira, Confluence, and Trello, are well-positioned to capitalize on this trend.
The company also benefits from the growing digital transformation across industries.
As organizations embrace technology to streamline their operations, improve productivity, and enhance collaboration, Atlassian’s suite of tools offers valuable solutions.
The market opportunity extends beyond traditional software development teams, as Atlassian’s products can be used by various departments and industries, including IT, marketing, HR, and project management.
Furthermore, Atlassian has expanded its product offerings through acquisitions and strategic partnerships, enabling it to tap into new markets and customer segments.
With a strong customer base and a reputation for quality products, Atlassian is well-positioned to capture a significant share of the growing collaboration software market.
Competitors
- Microsoft Corporation (Microsoft Teams)
- Slack Technologies, Inc. (Slack)
- Monday.com Ltd.
- Asana, Inc.
- Smartsheet Inc.
- Basecamp LLC (Basecamp)
- Wrike, Inc.
- Notion Labs, Inc.
Key/Fun Company Facts
- Atlassian was founded in 2002 by Mike Cannon-Brookes and Scott Farquhar in Sydney, Australia.
- The company operates on a unique business model that emphasizes self-service, allowing customers to try, buy, and use their products without involving a salesperson.
- Atlassian is known for its strong company culture and has been recognized as one of the best places to work, fostering an environment that encourages innovation, collaboration, and personal growth.
- The company has a strong commitment to corporate social responsibility and actively participates in various philanthropic initiatives, including the Atlassian Foundation, which supports education and disaster relief programs.
- Atlassian’s products are used by millions of users worldwide, including many Fortune 500 companies, small businesses, educational institutions, and non-profit organizations.