Eventbrite
San Francisco, California, United States
Industry: Technology/Events
Region: US 🇺🇸
Year Founded: 2006
IPO Date: 09-20-2018
Market Cap: $2.75 billion
Number of Employees: Approx. 1,000 (as of 2020)
Revenue: $410.7 million (2020)
Net Income: -$192.9 million (2020)
Eventbrite, Inc.
Eventbrite IPO
Eventbrite, an online event management and ticketing platform, went public on September 20, 2018.
The company conducted its initial public offering (IPO) on the New York Stock Exchange under the ticker symbol “EB.”
Eventbrite offered 10 million shares of its Class A common stock to the public at a price of $23 per share, raising approximately $230 million in proceeds.
The IPO marked a significant milestone for Eventbrite, enabling the company to enhance its growth trajectory and expand its global presence.
Eventbrite IPO Prospectus
A prospectus is a formal document required by and filed with the Securities and Exchange Commission (SEC) that provides details about an investment offering to the public. You can find Eventbrite’s Prospectus here.
Company Overview & History
Eventbrite was founded in 2006 by Kevin Hartz, Julia Hartz, and Renaud Visage.
The company started as a self-service ticketing platform that aimed to revolutionize the way people discover and attend events.
Eventbrite’s user-friendly interface and powerful event management tools quickly gained popularity among event organizers of all sizes.
Over the years, Eventbrite has grown into a leading global platform, serving millions of event creators and attendees worldwide.
Eventbrite provides a comprehensive suite of solutions that empower event organizers to plan, promote, and sell tickets for a wide range of events, including music festivals, conferences, fundraisers, and sporting events.
The platform offers event listing and discovery features, online ticketing and registration services, event marketing tools, and attendee management capabilities.
Eventbrite’s mission is to bring people together through live experiences and foster a sense of community and connection.
Financial Performance
| Year | Revenue($B) | Net Income($B) | EBITDA($B) | Operational Cash Flow($B) |
|---|---|---|---|---|
| 2020 | 0.292 | -2.23 | -1.96 | N/A |
| 2019 | 0.327 | -0.68 | -0.53 | N/A |
Business Model
Eventbrite operates on a revenue-sharing model, where the company generates its income by charging a fee for each ticket sold through its platform.
The fee structure varies based on the ticket price and the location of the event.
Eventbrite’s scalable business model allows event organizers to create and manage events of all sizes, from small local gatherings to large-scale international conferences.
In addition to ticketing fees, Eventbrite offers optional add-on services to enhance the event experience.
These services include reserved seating, event promotion through targeted marketing campaigns, and access control solutions to streamline check-in processes.
Eventbrite’s business model revolves around providing event creators with the tools and support they need to host successful events while earning revenue through ticket sales and value-added services.
Market Cap Over the Years
| Year | Market Cap($B) |
|---|---|
| 2023 | 1.39 |
| 2022 | 1.33 |
| 2021 | 1.28 |
| 2020 | 1.23 |
| 2019 | 1.19 |
| 2018 | 1.15 |
Risk Factors
Eventbrite operates in a highly competitive industry, facing competition from both established players and emerging startups.
To maintain its market position, the company must continually innovate and differentiate its offerings.
The success of Eventbrite is closely linked to the overall economic environment.
Adverse economic conditions, such as a recession or reduced consumer spending, can impact event attendance and ticket sales.
Eventbrite heavily relies on technology infrastructure to deliver its services.
Any disruptions, cybersecurity breaches, or technical glitches can affect the platform’s reliability and user trust.
As a global platform, Eventbrite must navigate various legal and regulatory frameworks, including data protection and privacy laws, anti-spam regulations, and consumer protection statutes.
Compliance failures may lead to legal and financial consequences.
Eventbrite’s revenue is dependent on attracting and retaining event creators who use the platform to host their events.
If event creators opt for alternative platforms or in-house ticketing solutions, it can impact Eventbrite’s revenue.
It’s important to note that these risk factors are not exhaustive, and Eventbrite consistently evaluates and addresses potential risks to mitigate their impact on the business.
Market Opportunity
The global events industry presents a significant market opportunity for Eventbrite.
Live experiences, such as concerts, conferences, and festivals, continue to be in high demand, offering opportunities for Eventbrite to connect people and enable memorable events.
The market’s growth is fueled by factors such as increasing disposable income, rising consumer preference for experiences over material possessions, and the growing popularity of niche events.
Eventbrite operates in a highly fragmented industry, with numerous event organizers still relying on traditional offline ticketing methods or outdated online solutions.
This presents a substantial opportunity for Eventbrite to capture market share by offering a modern, user-friendly platform that simplifies event management and enhances the attendee experience.
Furthermore, the shift towards digitalization and the rising importance of online ticketing and event promotion provide Eventbrite with additional growth potential.
The company can leverage technological advancements and data analytics to provide event organizers with valuable insights, targeted marketing tools, and personalized recommendations, ultimately driving ticket sales and event success.
Competitors
- Ticketmaster
- Eventzilla
- Cvent
- Universe
- Peatix
- Brown Paper Tickets
- Ticketfly
- Etix
Key/Fun Company Facts
- Eventbrite has facilitated millions of events worldwide, ranging from small community gatherings to large-scale music festivals and industry conferences.
- The company’s platform supports events in over 180 countries, making it a truly global platform for event management and ticketing.
- Eventbrite has a strong focus on community and offers resources and support to event creators, helping them achieve their goals and create impactful experiences.
- In 2019, Eventbrite launched the Eventbrite Music platform, dedicated to supporting the unique needs of music creators and promoters.
- Eventbrite actively promotes diversity and inclusion in the events industry, advocating for equal representation and access to events for all individuals.
- The company has a dynamic corporate culture, fostering creativity, collaboration, and a passion for live experiences among its employees.