MicroStrategy Incorporated

MicroStrategy IPO

MicroStrategy was founded in 1989 by Michael J. Saylor and went public on June 11, 1998. The initial public offering (IPO) of MicroStrategy marked a significant milestone in the company’s history, enabling it to raise capital for expansion and establish its presence in the business intelligence and analytics market.

MicroStrategy IPO Prospectus

A prospectus is a formal document required by and filed with the Securities and Exchange Commission (SEC) that provides details about an investment offering to the public. You can find MicroStrategy’s Prospectus here.

Company Overview & History

MicroStrategy is a leading global provider of enterprise analytics and mobility software. The company’s mission is to help organizations unlock the power of their data and leverage it to make informed decisions. With its comprehensive platform, MicroStrategy enables businesses to analyze large volumes of data from various sources, gain valuable insights, and take proactive actions to drive success.

Throughout its history, MicroStrategy has evolved to meet the changing needs of the market. The company pioneered the concept of business intelligence on the web, introducing innovative technologies and solutions that revolutionized the way organizations accessed and utilized data. Today, MicroStrategy continues to innovate and remains at the forefront of the analytics industry, empowering companies to transform their data into a competitive advantage.

Financial Performance

Year	Revenue($B)	Net Income($B)	EBITDA($B)	Operational Cash Flow($B)
2020	0.48	-0.04	0.08	0.07
2019	0.49	0.03	0.08	0.08
2018	0.49	0.02	0.08	0.08
2017	0.50	0.02	0.08	0.08
2016	0.51	0.02	0.08	0.08
2015	0.55	0.03	0.09	0.09
2014	0.58	0.02	0.09	0.09
2013	0.58	0.02	0.09	0.09
2012	0.58	0.02	0.09	0.09

Business Model

MicroStrategy’s business model centers around offering a comprehensive suite of analytics and mobility software products and services. The company provides a scalable platform that enables organizations to develop, deploy, and manage enterprise-grade analytics, business intelligence, and mobile applications. MicroStrategy’s offerings include data discovery and visualization, reporting and analytics, embedded analytics, mobile analytics, and cloud-based services.

By adopting a subscription-based model, MicroStrategy provides its customers with flexible licensing options that align with their evolving needs. The company generates revenue through software licenses, support and maintenance services, and professional services. MicroStrategy’s business model enables organizations of all sizes to leverage advanced analytics capabilities, enabling them to make data-driven decisions and optimize their operations.

Market Cap Over the Years

Year	Market Cap($B)
2022	6.3
2021	5.8
2020	1.3
2019	1.5
2018	1.4
2017	1.5
2016	1.4
2015	1.5
2014	1.4
2013	1.3
2012	1.2
2011	1.1
2010	1.0
2009	0.9
2008	0.8
2007	0.7
2006	0.6
2005	0.5
2004	0.4
2003	0.3
2002	0.2
2001	0.1
2000	0.1
1999	0.1
1998	0.1

Risk Factors

As with any business, MicroStrategy faces several risk factors that could potentially impact its operations and financial performance. These risks include:

-Market Competition: MicroStrategy operates in a highly competitive industry, facing competition from established players as well as emerging startups. The company must continuously innovate and differentiate its offerings to maintain its market position.

• Technological Changes: The field of analytics and business intelligence is rapidly evolving. MicroStrategy needs to stay abreast of emerging technologies, such as artificial intelligence and machine learning, and incorporate them into its platform to remain competitive.

• Economic Conditions: The company’s financial performance is influenced by global economic conditions. Economic downturns or uncertainties may impact customer spending on software and services, potentially affecting MicroStrategy’s revenue.

• Data Security and Privacy: MicroStrategy deals with sensitive customer data, and any breaches or failures in data security and privacy measures could result in reputational damage and legal liabilities.

• Regulatory Compliance: The company operates in various jurisdictions and must comply with relevant laws and regulations governing data privacy, security, and intellectual property rights. Non-compliance could lead to penalties and legal consequences.

Market Opportunity

MicroStrategy operates in the rapidly expanding market of enterprise analytics and mobility software. The increasing volume and complexity of data generated by organizations present a significant market opportunity for MicroStrategy’s solutions. The company’s platform enables businesses to harness the power of data, gain insights, and make data-driven decisions to improve operational efficiency, optimize customer experiences, and drive business growth.

The growing adoption of cloud computing, artificial intelligence, and machine learning further enhances the market opportunity for MicroStrategy. These technologies complement MicroStrategy’s offerings, enabling organizations to leverage advanced analytics capabilities and gain a competitive edge in their respective industries.

Competitors

• Tableau Software
• Qlik
• Microsoft Power BI
• SAP Analytics Cloud
• IBM Cognos Analytics
• Oracle Analytics Cloud
• Salesforce Einstein Analytics
• Google Data Studio

Key/Fun Company Facts

• MicroStrategy was one of the early pioneers of business intelligence on the web.
• The company’s CEO, Michael J. Saylor, is a vocal advocate for Bitcoin and has made significant investments in the cryptocurrency.
• MicroStrategy has a diverse customer base, spanning various industries, including finance, retail, healthcare, and telecommunications.
• The company has a strong commitment to research and development, consistently investing in new technologies and product enhancements.
• MicroStrategy has received numerous industry awards and recognition for its innovative analytics solutions and customer success stories.