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Kyoto, Japan

Industry: Technology/Electronics

Region: Japan 🇯🇵

Year Founded: 1889

IPO Date: 10-06-1962

Market Cap: $85.36 billion

Number of Employees: Approx. 6,200

Revenue: $15.57 billion (fiscal year 2022)

Net Income: $2.71 billion (fiscal year 2022)

Nintendo Co., Ltd.

Nintendo IPO

Nintendo’s initial public offering (IPO) took place on October 6, 1962. The company was listed on the Tokyo Stock Exchange.

During the IPO, Nintendo offered 120,000 shares priced at 1,100 yen per share. The IPO raised approximately 132 million yen in capital for the company.

Nintendo’s IPO marked an important milestone in the company’s history, enabling it to expand its operations and strengthen its position in the gaming industry.

Company Overview & History

Nintendo Co., Ltd., founded in 1889 by Fusajiro Yamauchi, began as a playing card company in Kyoto, Japan. The company initially focused on producing handmade playing cards called “Hanafuda.”

In the mid-20th century, Nintendo ventured into various businesses, including love hotels, taxi services, and toy manufacturing. However, the company found its true calling in the gaming industry.

Nintendo gained worldwide recognition with the release of the Nintendo Entertainment System (NES) in 1983, followed by the Super Nintendo Entertainment System (SNES) in 1990. These consoles became instrumental in popularizing video games and establishing Nintendo as a major player in the industry.

Over the years, Nintendo introduced iconic gaming franchises, including Super Mario, The Legend of Zelda, Pokémon, and Animal Crossing. The company’s innovative hardware and captivating games have garnered a loyal fan base and contributed to the success of its consoles, such as the Game Boy, Nintendo 64, GameCube, Wii, and Nintendo Switch.

Nintendo continues to innovate in the gaming industry, offering unique gaming experiences with motion controls, handheld consoles, and hybrid devices. The company’s commitment to family-friendly gaming, creativity, and unique gameplay has set it apart from its competitors.

Financial Performance

YearRevenue($B)Net Income($B)EBITDA($B)Operational Cash Flow($B)

Business Model

Nintendo’s business model revolves around designing, developing, manufacturing, and distributing video game hardware, software, and related accessories. The company focuses on creating unique gaming experiences that appeal to a wide range of players, from casual gamers to dedicated enthusiasts.

Nintendo’s primary revenue streams come from the sale of its gaming consoles, handheld devices, and software titles. The company’s hardware includes the Nintendo Switch, a hybrid console that allows users to play games both on a TV and as a handheld device.

Nintendo also offers a subscription-based online service, Nintendo Switch Online, which provides access to online multiplayer, classic NES and Super NES games, and other features.

Key to Nintendo’s business model is its library of exclusive intellectual properties (IPs), including Mario, Zelda, Pokémon, and many others. These beloved franchises drive hardware sales and create a loyal fan base. Additionally, Nintendo embraces innovation by exploring new gameplay concepts and technologies, such as motion controls and augmented reality.

Market Cap Over the Years

YearMarket Cap($B)

Risk Factors

Nintendo faces several risk factors that could impact its business and financial performance. These include intense competition in the gaming industry, changing consumer preferences, rapid technological advancements, and the need to continuously develop compelling software and hardware.

The company also faces risks related to product delays, supply chain disruptions, and intellectual property infringement. Additionally, fluctuations in foreign exchange rates and regulatory changes in different markets can affect Nintendo’s global operations.

To mitigate these risks, Nintendo focuses on delivering high-quality gaming experiences, fostering creativity and innovation, maintaining strong relationships with third-party developers, and expanding into new markets and business opportunities.

Market Opportunity

The gaming industry offers significant opportunities for Nintendo. The global video game market continues to grow, driven by factors such as technological advancements, increasing popularity of gaming among diverse demographics, and the rise of e-sports and streaming platforms.

Nintendo’s expertise in creating family-friendly and accessible gaming experiences positions it well to capture a wide market segment. The company has a loyal fan base and is known for its beloved characters, engaging gameplay, and unique hardware innovations.

With the ongoing expansion of online gaming and digital distribution, Nintendo has opportunities to leverage its IP, explore new revenue models, and expand its presence in emerging markets and platforms.


  • Sony Interactive Entertainment (PlayStation)
  • Microsoft Corporation (Xbox)
  • Tencent Holdings Limited (various gaming investments)
  • Activision Blizzard, Inc.
  • Electronic Arts Inc.

Key/Fun Company Facts

  • Nintendo was founded on September 23, 1889, by Fusajiro Yamauchi as a playing card company.
  • The company transitioned to video games in the 1970s, starting with arcade machines and later moving into the home console market.
  • Nintendo’s mascot character, Mario, first appeared in the game “Donkey Kong” in 1981 and has since become one of the most recognizable and iconic characters in the gaming industry.
  • The Game Boy, released in 1989, was a breakthrough handheld gaming device that introduced portable gaming to a wide audience and became one of Nintendo’s most successful products.
  • The Wii console, launched in 2006, introduced motion controls and innovative gameplay, appealing to a broader demographic of players.
  • The Nintendo Switch, released in 2017, combines both handheld and home console capabilities, allowing users to play games on the go or connect to a TV for a traditional console experience.
  • Nintendo’s headquarters, known as Nintendo Co., Ltd. Headquarters, is located in Kyoto, Japan. The building features a distinctive red and white color scheme and is a symbol of the company’s heritage and innovation in the gaming industry.