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Montreuil, France

Industry: Video Game Publisher/Developer

Region: France 🇫🇷

Year Founded: 1986

IPO Date: 18-03-1996

Market Cap: $9.33 billion (as of 2021)

Number of Employees: Approx. 18,000

Revenue: €2.24 billion (2021)

Net Income: €132.8 million (2021)

Ubisoft Entertainment SA

Ubisoft IPO

Ubisoft, originally known as Ubi Soft, went public in 1996. The initial public offering helped the company raise over US$80 million in funds, which they used to expand. Within two years, Ubisoft had established studios worldwide.

Company Overview & History

Ubisoft Entertainment SA, formerly Ubi Soft Entertainment SA, is a French video game publisher headquartered in Saint-Mandé. The company has development studios across the world and is known for its major video game franchises, including Assassin’s Creed, Far Cry, For Honor, Just Dance, Prince of Persia, Rabbids, Rayman, Tom Clancy’s, and Watch Dogs.

The company was founded by the five Guillemot brothers in 1986. Originally, the Guillemot family had a support business for farmers in the Brittany province of France and other regions, including the United Kingdom. The brothers diversified the family business, selling CD audio media and later expanding to computers and additional software, including video games. Noticing the growing demand and profitability of video games, they decided to step into the industry’s development side. They established Ubi Soft Entertainment S.A., which would later become Ubisoft Entertainment SA.

Ubisoft initially operated out of offices in Paris, later moving to Créteil by June 1986. The company started publishing games in 1986, including Zombi, Ciné Clap, Fer et Flamme, Masque, and Graphic City. Ubisoft also started importing products from abroad for distribution in France​​.

By 1988, the company had about six developers working from a chateau in Brittany, including Michel Ancel, a teenager noted for his animation skills. The costs of maintaining the chateau became too high, leading to a relocation to Paris. Ancel returned to Montpellier in southern France, where he developed the game Rayman with Frédéric Houde. Rayman was released in 1995​​.

Yves Guillemot managed Guillemot Informatique, making deals with Electronic Arts, Sierra On-Line, and MicroProse to distribute their games in France. Guillemot Informatique began expanding to other markets, including the United States, the United Kingdom, and Germany, becoming the largest distributor of video games in France by 1993.

Financial Performance

YearRevenue($B)Net Income($B)EBITDA($B)Operational Cash Flow($B)

Business Model

Ubisoft is a renowned multinational video game company that follows a business model centered around creating and publishing interactive entertainment content. With a focus on developing and distributing a diverse portfolio of video games, Ubisoft operates as a leading player in the global gaming industry. The company’s business model revolves around several key components that contribute to its success.

First and foremost, Ubisoft prioritizes the creation of high-quality and innovative video game experiences. The company invests heavily in research and development, striving to push boundaries and deliver immersive gameplay, captivating narratives, and cutting-edge technology. By leveraging the expertise of its talented teams, Ubisoft consistently aims to deliver unique and engaging entertainment to its broad player base.

In addition to game development, Ubisoft emphasizes a multi-platform approach to maximize its reach. The company releases its titles across various platforms, including consoles, PCs, and mobile devices, ensuring that players can access its games through their preferred gaming devices. This strategy allows Ubisoft to tap into different segments of the gaming market and cater to a wide range of gaming preferences.

Furthermore, Ubisoft has embraced a live service model for many of its games. This approach involves providing ongoing support and updates to games after their initial release, offering new content, features, and experiences to players over time. By adopting this model, Ubisoft fosters long-term player engagement, encourages community interaction, and generates additional revenue streams through post-launch content sales and in-game purchases.

Overall, Ubisoft’s business model revolves around creating captivating and innovative video game experiences, adopting a multi-platform approach, and embracing a live service model to ensure long-term player engagement and revenue growth.

Market Cap Over the Years

YearMarket Cap($B)

Risk Factors

While Ubisoft has achieved considerable success in the gaming industry, there are several risk factors that the company faces. It’s important to acknowledge these risks as they can impact the company’s performance and future prospects.

One significant risk factor for Ubisoft is the highly competitive nature of the gaming industry. The market is characterized by numerous established players and new entrants, all vying for players’ attention and gaming budgets. To maintain its competitive edge, Ubisoft must continually deliver high-quality games and innovative experiences while adapting to changing market trends and player preferences.

Another risk factor is the increasing development costs associated with creating AAA video games. As technology advances and player expectations rise, the costs involved in developing and marketing games have significantly increased. Ubisoft must allocate substantial resources to develop games with high production values, which can impact its financial performance and profitability if games do not meet sales expectations.

Additionally, Ubisoft operates in a rapidly evolving technological landscape. Technological advancements, such as the emergence of cloud gaming, virtual reality, and augmented reality, present both opportunities and challenges. Ubisoft must stay at the forefront of these developments, investing in research and development to ensure its games remain relevant and engaging in the face of evolving technologies.

Moreover, geopolitical factors and regulatory changes can also impact Ubisoft’s operations. The company operates in multiple regions worldwide, and changes in regulations, trade policies, or political instability can affect its ability to distribute and sell games in certain markets. Adapting to varying legal and regulatory frameworks while navigating potential geopolitical risks requires careful strategic planning and execution.

Market Opportunity

Ubisoft operates in a market that offers significant opportunities for growth and expansion. The global gaming industry has witnessed remarkable growth in recent years, driven by factors such as increased accessibility, technological advancements, and shifting consumer preferences.

One of the key market opportunities for Ubisoft lies in the continued expansion of the gaming audience. Gaming is no longer limited to a niche group of enthusiasts but has become a mainstream form of entertainment. The proliferation of smartphones and mobile devices has made gaming accessible to a broader demographic, including casual players and individuals who previously did not engage with video games. This trend presents an opportunity for Ubisoft to tap into new market segments and attract a wider range of players.

Furthermore, the rise of esports and competitive gaming has created a new avenue for growth. Esports tournaments and leagues have gained significant popularity, attracting millions of viewers and generating substantial revenue streams. Ubisoft has the potential to capitalize on this growing trend by developing competitive gaming experiences within its game portfolio, hosting esports events, and fostering a vibrant esports community around its titles.

Additionally, the increasing adoption of digital distribution platforms and online marketplaces presents an opportunity for Ubisoft to reach a global audience without the limitations of physical distribution. By leveraging platforms such as Steam, Epic Games Store, and Ubisoft’s own digital distribution channels, the company can easily distribute and sell its games to players worldwide, opening up new markets and revenue streams.

Moreover, the expansion of virtual reality (VR) and augmented reality (AR) technologies offers exciting prospects for Ubisoft. These immersive technologies have the potential to revolutionize gaming experiences, providing players with unprecedented levels of immersion and interactivity. By investing in VR and AR game development, Ubisoft can position itself at the forefront of this emerging market and capture the attention of tech-savvy gamers seeking novel and immersive experiences.

In summary, Ubisoft operates in a market filled with opportunities stemming from the growing gaming audience, the rise of esports, the increasing adoption of digital distribution platforms, and the emergence of VR and AR technologies. By strategically capitalizing on these opportunities, Ubisoft can drive further growth and expand its market presence.


  • Electronic Arts (EA)
  • Activision Blizzard
  • Take-Two Interactive
  • Sony Interactive Entertainment
  • Microsoft Game Studios
  • Nintendo
  • Square Enix
  • Capcom

Key/Fun Company Facts

  • Ubisoft was founded in 1986 by the Guillemot family, and its headquarters are located in Montreuil, France.
  • The company has a diverse portfolio of popular game franchises, including Assassin’s Creed, Far Cry, Tom Clancy’s Rainbow Six, and Just Dance.
  • Ubisoft is known for its commitment to fostering creativity and innovation among its development teams. The company encourages employees to pitch their game ideas and provides support and resources to transform those ideas into full-fledged game projects.
  • The company has a strong global presence, with studios and offices located in countries such as Canada, the United States, Germany, China, and Australia.
  • Ubisoft actively engages with its player community through various initiatives, including public beta testing, player feedback programs, and regular content updates based on player suggestions.
  • The company places a significant emphasis on diversity and inclusion, striving to create a welcoming and inclusive environment for employees and players alike. Ubisoft has implemented initiatives to promote gender equality and diversity within its workforce and has established partnerships with organizations dedicated to promoting inclusivity in the gaming industry.
  • Ubisoft has been recognized for its environmental sustainability efforts. The company has implemented measures to reduce its carbon footprint, promote energy efficiency, and increase the use of renewable energy sources in its operations.
  • Ubisoft has collaborated with other entertainment industries, including film and television, to bring its game franchises to a broader audience. This includes collaborations for film adaptations, animated series, and merchandise based on popular Ubisoft game titles.